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How to Create an Amazon Storefront?

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Amazon Store was launched in the year 2017 with the prime motive to allow small businesses, sellers, and brands to promote themselves and their products through an eCommerce platform that is dedicated to providing them with results and helping them grow their business.

Even though the store was released only a few years ago, it has now become an important feature of Amazon Advertising where you don’t need any budget and a business of any size can create an Amazon Store and is provided with a mini-site of their own within the website of Amazon.

At the beginning creating an Amazon URL and Store was restricted to only a few selected businesses but now it is gaining more popularity and accessing it is becoming easier. Also, it is turning out to be valuable for sellers.

If you are already an Amazon seller or a brand who is looking to increase its sales and move forward in the world of business, this article provides you with a guide on how to create an Amazon Store for your brand in nine simple steps!

  1. The first step is to enroll in the Amazon Brand Registry program

Any company that wishes to open an Amazon Storefront first has to register under the Amazon Brand Registry program. It is a program that will help in protecting a brand and its products from the copycats on Amazon. After registering to the program, you will get access to the search and reporting tools to help you find the products that are a knock-off. Also, Amazon regularly monitors its website for any copycat versions of your products.

To register for the Amazon Brand Registry program, you need to have an active text and registered or an image-based trademark. Also, Amazon is known to accept trademarks that are issued only by WIPO (World Intellectual Property Organization) and one of the following countries:

  • India
  • United States
  • United Kingdom
  • Canada
  • United Arab Emirates
  • European Union
  • Brazil
  • Mexico
  • Australia
  • Japan
  • France
  • Italy
  • Germany
  • Spain
  • Singapore

If you fulfill the eligibility criteria for registering to the Amazon Brand Registry program, you will have to complete the below-mentioned steps:

  1. Sign in to your Amazon Vendor Central Account or Amazon Seller Central
  2. Provide your brand name with the active registered trademark
  3. Next, you need to mention the number of your government registered trademark
  4. List the categories of your product
  5. Mention the name of the countries that manufacture and distribute your products

Once you are done applying, it will be reviewed by Amazon. To find more information about importance of branding, you should try Tips for Reducing your FBA Fees for Amazon sales

Amazon will contact the person who is associated with the registered trademark mentioned in your application where the person will have to answer certain questions. Only after that Amazon will decide whether you meet the requirements for Amazon Brand Registry. Usually, the approval time is somewhere between 24 hours to more than a month.

Once you are approved, you will receive a verification code that is to be used while enrolling in the program.

  1. In the next step, you have to create your Amazon Store
How to create Amazon store homepage

Opening your Amazon Storefront includes the below-mentioned steps

  1. Log in to your Amazon Vendor Central Account or Amazon Seller Central
  2. In the main navigation bar, you will find “Storefront”, click on it.
  3. On the next page select the “Create Store” option
  4. From the pop-up box, select the name of your brand
  5. Then, click on “Create Store”

In case your brand isn’t listed in the pop-up box, make sure you have completed the Amazon Brand Registry properly because only approved brands will get to open an Amazon Storefront.

  1. The third step includes adding the name and logo of your brand

In this step, you will be taken to the page where you will get to build your Amazon Store.

Initial Amazon Store creation: Store settings

Here you will be asked to provide your Brand Display Name and Brand Logo. Once you have provided these two pieces of information, click on “Next”.

  1. You need to choose a pre-created design for the homepage of your store

In this step, Amazon makes it even easier for you to open your Amazon Store. It provides you with some pre-design layouts for the homepage. This is similar to some website builders where you can easily customize your store by simply dragging and dropping the elements. To do this, you don’t need to be a professional website developer. 

Your home page will include Marquee where you get to use big images to highlight your products, Product Grid which will work as a catalog and you get to display all your products, and Product Highlight to help you focus on your best-selling products and provide a good quality image or video for it.

There is yet another option that Amazon provides in this step which is the “Blank” option. This option is for businesses that have their website design team.

After you are done with the design of your homepage, you will have to provide a meta description and a tagline that will have shoppers know about your products. Once you are done with the template, click on “Save”.

  1. Next, you get to customize your store design

Once you are done picking up a design for your Amazon Store, it’s time to customize it now. Since the builder uses the drag-and-drop method, it becomes easier for you to tailor your Store. Once you enter the builder you will find several “tiles” made available to you arranged as per the design selected by you. 

How to create an Amazon Store with tiles

To customize your design, you have to click on the “title” to add your products, links, images, text, or videos related to your brand.

  1. In this step, you have to add your products

Adding your products to the Amazon Store is very important and you can do that using the “tiles” mentioned in the previous step.

For adding your products to the Store, you will first have to add them to your Amazon Seller Account. You can either do it in bulk or one by one. But it is advised to do it in bulk so that you can save time. To add products to your Amazon Seller Account, you need to follow the below-mentioned steps:

  1. Log in to your Amazon Seller Account
  2. Next, select the “Inventory “option
  3. In the next step, you have to add your products. If you wish to add your products in bulk choose “Add Products via Uploads” and if you want to add one product at a time, choose “Add a Product”.

Once you are done listing your products, you can move towards completing your Amazon Store. The next thing to do in this step is to visit your Store that is “in-progress” and then selects “Product” while you click on a “tile”. Then, you have to search your product using keywords or ASIN.

How to add products to Amazon Store

You can also click on “Select” to make Amazon load your product catalog. Once you have got all the products you wish to list. Click on “Add”, and you will find they will appear in the “tile” you had selected.

In case you wish to replace a product, click the “tile” it belongs to and select ‘Replace product”.

  1. Add pages to your Amazon Storefront

Adding pages to your Storefront is a must as it helps shoppers to navigate through your store easily. With a straightforward system of navigation, the shoppers can easily find your products, and if they can easily find your product chances are they will purchase it. That is why you need to add pages to your Amazon Storefront.

For adding a new page, follow the below-mentioned steps:

How to add page to Amazon Store
  1. Click on “Add Page”
  2. Add a title for your page
  3. Next, you need to add the meta description
  4. Select the template for your page
  1. Make sure you preview your Storefront

Before you finally launch your Amazon Storefront, make sure you review your store. You can click on the “Preview” button present on the navigation bar and see for yourself what your store will look like. It is a great way to check whether all the elements present in your Store are functioning fine or not.

  1. The final step is to launch your Amazon Storefront

After completing the creation of your Amazon Storefront, you are ready to launch it. To launch your product, you have to click on “Submit for Publishing” from the navigation bar. Usually, it takes around 72 hours for Amazon to review and approve your Store. 

Keep checking for notifications you might receive from Amazon to fix any issues before your Store goes live. 

And that’s all! Hope this article from Nico Digital proves helpful in creating your Amazon Storefront.

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