With so many different digital marketing companies to choose from, it can be hard to decide which ones are right for your business. Luckily, there’s an easy way to figure this out—you just need to read their services page and do some research! These pages will list everything they offer and can be incredibly useful in helping you understand what they’re all about, so check out the services page of each company you’re interested in and see if they could be a good fit!
#1: Brand Awareness
Building brand awareness is all about getting your name out there in front of potential customers. Some companies prefer to focus all their efforts on web presence, while others choose radio or TV ads. Either way, if you’re looking for brand awareness, look no further than our services page. Here you’ll find everything from SEO to social media promotion and more! When it comes to digital marketing, we take brands seriously—after all, we are one ourselves!
#2: Pay Per Click (PPC) Management
Search engine marketing (SEM) is one of PPC’s main components, but it’s not enough. By taking your SEO efforts one step further and harnessing pay-per-click advertising, you can more effectively target customers who are actively seeking out your services. Consider working with a digital marketing agency that provides PPC management services so you can take advantage of these benefits
#3: Content Creation & Optimization
Many digital marketing companies offer content creation services. If you want great web copy, social media posts, or SEO articles for your website, you may want to hire someone to do it for you. That way, you’ll keep your brand message consistent and avoid confusion among your target audience. You can even work with multiple content creators so that you have fresh content on hand when you need it. (For more info, check out our guide to finding an SEO expert.)
#4: Lead Generation
Some companies have used creative ways to generate leads. A company that sells swimming pool supplies offered its potential customers a free chlorine dispenser in exchange for their email address. The new contacts could then be sold to others or rented out as part of an email list. If you provide services, you can also offer your customer something in exchange for their contact information. For example, if you teach cooking classes, offer your pupils exclusive tips in exchange for their email addresses and permission to keep adding them to mailing lists.
#5: Social Media Management
In today’s day and age, social media is inescapable. Nearly everyone uses Facebook, Twitter, Instagram, or other social networks to connect with their friends, family members, and coworkers. Social media marketing helps individuals and businesses generate exposure by using various platforms—like Facebook or Twitter—to market products or services to a wide audience.
#6: Mobile App Development and Marketing
How much does it cost to develop and launch an app for your business, anyway? The answer varies significantly depending on who you ask. If you’re asking your developer, he or she will probably quote you something between $50,000 and $100,000. They have to keep their own costs down if they want any profit margin in there. If you’re asking someone in sales or marketing at that same company, they might tell you anywhere from $0 to $1 million.