5 Types Of Signage For Companies To Improve Your Brand’s Visibility
Signage for companies often provides the first impression of a business for the visibility of your brand. This signage plays a crucial role and has several functions: identify the place, communicate what the company provides and, ideally, reflect the personality of the latter. Here are 5 types of signage for companies, signs and visuals, which can be used to raise awareness and improve your brand’s visibility.
To improve the visibility of a brand, there are different means of communication to achieve this. We have social networks for online visibility, prospecting means, and street marketing actions. But the most important and impacting remains the signage and POS. Whether it is window stickers, totems, exterior or interior signage, everything is good for improving the visibility and notoriety of a brand.
- Advertising Totems
The advertising totem is often placed in very frequented places, at the entrance of business zones, industrial zones, or in your business park. The totems are permanent installations visible from afar. These are advertising media used for the outdoor advertising display of a brand’s marketing campaign. You can use it for a point of sale advertising message, announce the presence of a store, display a promotion, an event… You can increase the appeal of totems by using three-dimensional letters. It is also possible to increase the impact of the totems through an additional digital display and lighting.
- The Window Sticker
There are different types of window stickers: office window sticker, point of sale window sticker, store window sticker… for example, the windows in your building can be used to promote your brand or present your products and services. It is possible to cover part or all of a window. Most types of vinyl used in window stickers also allow you to see the outside through transparency.
The vinyl window stickers provided for windows offer excellent UV resistance and durability variable depending on the type of vinyl used (6 months to 3 years).
- Sidewalk Stop Signs
A curb stop sign is used to help direct curb traffic to your business. While highlighting your offers with sidewalk stop signs, flags, etc. Sidewalk stop signs are advertising tools that should not be missed by passers-by. If they are mainly used to display menus for restaurants, more and more businesses of all types are using them to generate traffic from the street to their store.
These are promotional tools and signage for companies whose visuals can be changed at any time to match your products and services, seasonality, promotions… Quick to implement, they are as effective as they are economical.
- Marketing Banners
Large or small, vertical or horizontal, banners are a versatile way to get your message across. You can, therefore:
- Hang them between pillars
- put them up on the sides of your building
- Spread them along your fence and perimeter walls for an even more substantial impact.
- Car Marking
Give your brand more coverage with vehicle branding, also known as car window stickers. Cover these partially or totally with visuals that impact. But above all, don’t forget to provide your contact details to encourage people to contact you.
Using these 5 types of signage for companies, you can surely increase your brands’ visibility. To get these made as per your preferences, contact SignFreaks. SignFreaks is the best-known signage company in Chicago that offers manufacturing, installation, and maintenance of signage for companies.